Social Media Marketing Bootcamp

Course overview

This is a very practical one-day social media marketing course to support entrepreneurs, business owners and marketing managers run effective marketing campaigns on Facebook, Instagram, YouTube and LinkedIn.

The first hour (9 - 10am) is optional and is spent with Tim either optimizing your Facebook ads manager account or setting up your Facebook Business Manager account for the first time. From 10am, you’ll learn the latest trends and techniques for Facebook, Instagram, YouTube and LinkedIn and create best-practice advertising content. You’ll learn to build audiences and set up an advanced customer funnel using retargeting techniques with the Facebook Pixel, Custom Audiences and Lookalike Audiences.

This workshop is limited to 12 spots so Tim can work with each participant to develop a social media plan for their business and ensure you develop the skills and knowledge to implement immediately.

Course outcomes:

Setup and / or optimize your Facebook advertising account, install tracking tools including the Facebook Pixel on your website (optional first hour).
Learn different strategies to leverage each of the four key social networks including how to reach a professional audience on LinkedIn, engage micro-influencers on Instagram and generate targeted leads and conversions on Facebook.
Work with Tim to develop a social media strategy that achieves your business objectives and that you can implement with minimal effort.
Learn the most effective techniques to reach your target market, develop audiences, build customer funnels and retargeting campaigns.
Learn what content works and strategies to create effective content at low cost.
Setup systems for finding new content including user generated content (UGC) and identify ways to curate and repurpose existing content
Implement social media analytics tools to measure the ROI of campaigns, develop stakeholder reports, track competitor and influencer performance and find insights to help you to optimize your marketing over time.
Develop a monthly planning template and put in place repeatable practices that will enable you to grow your social media presence and reach customers with minimal effort.

This course is suitable for:

Entrepreneurs and business owners looking to use social media marketing to engage with their communities, drive traffic to their website, sell online or encourage customers to physical stores
Marketers in agencies or brands looking to upskill
Managers wanting to understand the fundamentals in order to manage juniors or agency partners

About the expert

Tim Hill is the Co-Founder and CEO of Social Status – a leading social media reporting platform used by thousands of marketers around the world. Tim hasa natural curiosity in social metrics and user behaviour leading him to start Social Status in 2013. Prior to this, Tim worked with a number of advertising and digital agencies and led social campaign strategy for iconic brands including Sony Pictures, GoDaddy, ALDI Australia, Meat & Livestock Australia, Tip Top, Nutella, ABC (US), Foxtel, XXXX Gold and The Athlete’s Foot.

Tim also has significant digital and social strategy experience in the Government sector at both state and federal level having worked with clients including Department of Sustainability, Department of the PM and Cabinet, Department of Families, Department of Defence, Public Transport Ticketing Corporation and the National Prescribing Service.

Mentorship curriculum

Module 1: Channel Overviews

Latest updates and trends across all the mainstream consumer and business social channels: Facebook, Instagram, YouTube, Twitter and LinkedIn
Best practice case studies for social media success

Module 2: Social ROI Framework

Measurement framework for quantifying, measuring and optimising social media performance
Bringing earned social media to life through social media listening tool
Setting in place social analytics to benchmark and report on owned and paid performance

Module 3: Content & Community

Social media content creation, managing resources and producing great content
Content curation and repurposing existing content (user generated content)
Influencer marketing on social media: finding influencers, working with them and assessing performance
Community management and delivering great social customer service

Module 4: Facebook Ads Manager

Audience development – building Custom Audiences and Lookalike Audiences
Targeting the right audiences with the right content at the right time
Setting up ad campaigns and optimising your performance over time

Mentorship logistics

This is a one-day workshop and is limited to twelve participants, enabling us to focus on your business. Participants will have the opportunity to ask questions particular to their business objective by email in the week leading up to the course and Tim will personalise the content and exercises to address everyone’s goals. At the end of the course you will walk away with a clear plan that you will be able to implement immediately. BYO laptop. This workshop is held in an awesome boardroom in the Sydney CBD and runs from 9am - 4.30pm with short breaks. Lunch, morning and afternoon tea is provided.