Build a world-class sales and marketing funnel

Robert Coorey | Sales expert and best selling author
Workshop dates

22 February, SYD




This expert is available for private and team coaching and in-company presentations.
Jordana Nielsen
National Manager at The Brow Bar
I learnt a lot from this program. Rob was excellent!
Alicia Monasso
Director and Marketing and Sales at Hussh
Rob's ability to listen and adapt insights and recommendations based on your business is outstanding.
Alex McKillop
Angel Investor
Was extremely practical, learnt a lot around the flow-like approach to setting the objectives, targeting the audience and marketing vehicles to be used.

Course overview:

This course is a complete end to end sales training on how to design and fill up your sales and marketing funnel and close high quality customers on mass. The instructor Robert Coorey, MBA, is one of the world’s leading digital marketing experts. He has successfully generated tens of thousands of leads through little known and unusual marketing strategies. The strategies covered work extremely well in B2C and B2B businesses.

You will develop:

  • The ability to create premium content, quizzes, strategy sessions, video sales letters and webinars to generate bucket-loads of new leads and clients.
  • Tactics to generate leads on low budgets.
  • An understanding of little-known strategies to improve the performance of every sales and marketing funnel.
  • The ability to scale-up lead generation with paid advertising on Google, Facebook, LinkedIn, YouTube and other platforms.
  • Tactics to qualify leads and improve your customer acquisition cost.
  • An understanding of how to predictably convert leads to sales over the phone or in person.
  • The ability to scale an optimised sales team.
  • Learn how to attract and deliver relevant speaking engagements.
  • Understand how media works and how to position yourself as a go to person for journalists.
  • Understand how to leverage your personal brand to support your professional career objectives.
  • Learn how to protect your personal and professional reputation online and navigate the social landscape without compromising your professional or your personal identity

This workshop is suitable for:

  • Entrepreneurs, operations or sales managers who want to improve the performance of their sales funnel. The tactics taught in this workshop are designed to generate leads and close deals online, over the phone and in person.

Workshop curriculum

Module 1: Finding your starving crowd

  • Zero in on your ideal client
  • Find their pain points
  • Create your own “Category of one” - a blue ocean with no competitors
  • Do you have the right pricing structure?
  • Run a new product launch

Module 2: Entrée: Little-known positioning strategies to create perception of industry leadership

  • Case study marketing
  • Third party authority
  • Appearing as a guest expert on premium podcasts and media websites

Module 3: Main course: Building a sales funnel

  • Live events and webinars
  • Downloadable Premium content
  • Survey funnels and quiz marketing
  • Free consultations and strategy sessions
  • Video sales letters

Module 4: Dessert: Driving large scale, high volume leads

  • Strategies for B2B and B2C
  • Free and low-cost strategies: Search Engine Optimization, Joint ventures, sponsors, affiliates, and partnerships, LinkedIn profile and connection optimization, Manual outreach, Email marketing
  • Scaling up with Paid advertising strategies: Google advertising, Facebook advertising, LinkedIn advertising, Twitter advertising, YouTube advertising, Native advertising, Direct media buying, Retargeting

Module 5: All you can eat: Predictably converting the leads into sales

  • How to structure your sales team for maximum efficiency
  • Qualifying the Lead into a Booked Meeting: Qualifying process to work with decision makers
  • Going from Qualified Meeting to Closed Sale: How to run the sales meeting, Strategies to build urgency and close the deal

Workshop logistics

This one-day workshop is limited to twelve participants, enabling us to focus on your business. Robert delivers the course in person, weaving in real-life examples from his time generating leads and building sales and marketing funnels for a number of clients. This course contains a lot of discussion, as well as individual and group exercises. At the end of the course you will walk away with a very clear digital sales and marketing strategy. This workshop is held from 9am– 5pm with in a CBD boardroom. Lunch and morning tea is provided.

Zambesi experts are available for in-house training and one-on-one coaching.

Do you have a question about this course?
Email us and we'll be back to you as soon as possible.

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