21 March, SYD
This intense one-day masterclass is designed to support PR and communications professionals, founders and business owners to develop a world-class media strategy. You’ll learn new tactics to craft your message, reach target audiences and create content to drive customers to your products. In today’s time and age, news - both fake and real - travel fast and it’s now more important than ever to make sure the story you tell is not only accurate, but also designed to drive positive outcomes and strengthen relationships. Working in a small group with the Head of PR and Communications at Canva, you’ll learn how to generate global media coverage, train your team to become powerful spokespeople and, importantly, how to manage negative news and protect your company’s reputation.
Module 1: External trends
Module 2: Identifying your target audience
Module 3: Key messaging framework
Module 4: Media relations
Module 5: Key messaging framework
This workshop is one day and is limited to twelve participants, enabling Liz to focus on your objectives, answer questions and givepersonal feedback. Liz delivers the course in person, weaving in real-life examples from her experience working at Google and a range of other companies. Participants will have the opportunity to ask questions particular to their business objective by email in the week leading up to the workshop and Liz will personalize the content and exercises to address everyone’s goals. At the end of the course you will walk away with tangible skills that you will be able to implement immediately. This workshop is held in an awesome boardroom, in the Sydney CBD and runs from 9am– 5pm with short breaks. Lunch, morning and afternoon tea is provided.
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