This intense one-day public relations masterclass is designed to support PR and communications professionals, founders and business owners to develop a world-class media strategy. You’ll learn new tactics to craft your message, reach target audiences and create content to drive customers to your products. In today’s time and age, news - both fake and real - travel fast and it’s now more important than ever to make sure the story you tell is not only accurate, but also designed to drive positive outcomes and strengthen relationships. Working in a small group with the Head of PR and Communications at Canva, you’ll learn how to generate global media coverage, train your team to become powerful spokespeople and, importantly, how to manage negative news and protect your company’s reputation.
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