Persuasive Communication

Course overview:

The ability to persuade is critical to professional success. This one-day intensive is designed to turn you into an expert communicator who can win new business, attract capital, or get a promotion. You’ll learn techniques to engage and persuade an audience and deliver clear, authentic and powerful presentations. You’ll get personal coaching and feedback from the founder of TEDxMelbourne and the skills you’ll develop will impact your one-one-one conversations and your ability to command a public forum. You will learn to build rapport and get your message across – even when the information is complex or people are distracted.

Course outcomes:

Understand how to structure a face-to-face pitch and a keynote presentation that is clear and compelling. Apply a flexible preparation model to create talks for different audiences and occasions.
Learn to craft your message and use storytelling techniques to hook an audience and make a point.
Learn to build rapport in meetings and when presenting to large groups.
Practice delivering with power and authenticity to engage and audience and ensure your message cuts through. Get personal feedback and coaching on your public speaking style.
Learn to manage difficult conversations and hostile audiences. Develop the ability to win people over without compromising your objective.

This course is suitable for:

Business owners and leaders looking to raise capital, win customers and attract talent.
Professionals looking to develop their leadership skills and get promoted.
Professionals such as business development executives, company spokespeople, team leaders or any other role where the ability to communicate well is important.
Anyone looking to improve their communication and public speaking skills.

About the expert

Jon Yeo is the founder of TEDXMelbourne and has helped hundreds of TEDX speakers create inspiring moments on the TEDX Stage. Jon has used his unique expertise from TED to create this curated workshop to share his learnings and experience with the Zambesi community. He is passionate about social enterprise, startups, creating inspiring communities and empowering people to be successful by communicating their ideas. Jon is high energy, full of enthusiasm and encouragement and delights in being able to help people become confident presenters and influencers.

Mentorship curriculum

Module 1: Foundations of connecting with your audience

Learn the principles of connecting with your audience
Understand the formula of great communication
Explore the difference between a message and a great message
Explore what can be achieved through a well crafted message

Module 2: Identify and clarify your key idea

Clarify your objective and your key audience
Workshop and clarify your key idea through practical activities
Learn the process for delivering a compelling message

Module 3: Create your compelling message

Learn how to craft and deliver your winning pitch
Deliver your pitch and refine with feedback

Module 4: From one off to sustainable edge

Learn a flexible preparation model to manage different audience types and talk lengths
Learn universal principles on great communication that can be replicated across the business
Explore how you can use communication to build trust in your brand or rapport in your leadership

Mentorship logistics

This workshop is one day and is limited to twelve participants, enabling us to focus on your business. Jon delivers the course in person, weaving in real-life examples from his time at TEDX. Participants will have the opportunity to actively work on their ideas and pitches and gain feedback from workshop participants and from Jon. At the end of the course you will walk away with a clear plan that you will be able to implement with confidence immediately. This workshop will run from 9am-5pm in the CBD. Lunch and morning tea is provided.