Killer Content Marketing with Chris Wirasinha
Pedestrian is Australia’s most successful digital content start-up. Chris and his Co-founder launched the company in 2005 and grew it to a media giant recently acquired by Nine Entertainment at a final valuation of $100M. In this one-day intensive, you’ll learn content strategy with the best. You’ll learn killer insights into how to develop content that stands-out, gets shared and creates a deep connection with your community. You’ll begin to frame the world and your business through a content lens; you’ll use social media and tap into movements to amplify your brand and you’ll learn to scale a content team and build a machine to become a thought-leader and attract customers. This workshop will address a range of content types but focuses on written, video and podcast.
- Create content that gets shared online: understand what will engage, entertain and educate your audience and the three secrets why people share. - Be unique: understand why people will read your content, listen to your podcast, watch your videos over everything else. You’ll learn to craft your brand and tone of voice so that people know your content comes from you. - Build community: understand who your community is and what they want you to provide. Develop raving fans that create content and advocate on your behalf. (AfterPay case study) - Technical essentials: understand what makes an effective headline, what type of images to use where, how to design a video or Podcast people will have to watch / listen to past 5 seconds. - Hack distribution: learn tactics to use Facebook, Twitter, Instagram and LinkedIn as effective distribution channels for your content. - Build a content team: learn what to look for in writers and content producers and how to test during the hiring process. Understand how to develop a consistent format so your content still sounds and feels like it’s coming from one person as your team grows. And create a publishing rhythm, story-pitching framework, and team incentives so that great content is produced at scale. - Understand the data: analyse what’s engaging your audience and iterate your content strategy to hit the perfect formula. - Get special insights into the millennial / Gen Z audience: what brands resonate with this audience and why and how to identify and tap into trends to launch or accelerate the awareness of your content.
This workshop is suitable for: - Founders and business owners who want to develop cut-through content that puts their brand on the map. - Media professionals and leaders including editors, journalists, podcast hosts and video producers who want inside knowledge and tactics for developing world-class content. - Marketers and media agencies looking to develop content for clients or lead a content strategy or team. You will not learn this stuff anywhere else!
About the expert:
Chris Wirasinha is Cofounder of Pedestrian, Australia’s leading new media site. Chris and his cofounder launched Pedestrian as a DVD magazine in 2005, before transitioning to a content website two and a half years later. From the outset, Pedestrian produced quality, unique content for a millennial audience. It quickly grew to become Australia’s largest youth network, now with more than 7 million monthly page-views and winner of Media Brand of the Year for two consecutive years.
Chris and his team tested, iterated, reviewed and improved the content strategy at Pedestrian over thirteen years. They gained insights and developed tactics that enabled Pedestrian to become a distinctive authority, loved by their audience. They cracked virality and wrote the playbook for how to produce content that gets shared on social media. And they did it at scale. Pedestrian’s grown to a team of 100 and publishes more than 50 pieces of content every day, each with a consistent personality and tone-of-voice and brand values.
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