Andrianes Pinantoan is currently VP Product and Growth at Airtasker. He was formerly Head of Growth at Canva. His strategies increased Canva’s activation rate by 50% and retention by 35%. Above all, his acquisition channel and referral programs drive millions of new customers to sign-up for Canva every month. While Andrianes primarily worked on strategy during his time with Canva, he was also directly responsible for the following growth teams: SEO, CRO, SEM, paid social, marketing automation, mobile growth, international growth, pricing and bundling and content strategy. He also led the following product teams: marketplace demand, analytics, Canva for work, Canva for teams, homepage and on-boarding. Along with this, Andrianes has consulted to many of Australia’s most successful start-ups including Tyro, Space Ship, Pocketbook and Open Colleges.
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