Andrianes Pinantoan is currently VP Product and Growth at Airtasker. He was formerly Head of Growth at Canva. His strategies increased Canva’s activation rate by 50% and retention by 35%. Above all, his acquisition channel and referral programs drive millions of new customers to sign-up for Canva every month. While Andrianes primarily worked on strategy during his time with Canva, he was also directly responsible for the following growth teams: SEO, CRO, SEM, paid social, marketing automation, mobile growth, international growth, pricing and bundling and content strategy. He also led the following product teams: marketplace demand, analytics, Canva for work, Canva for teams, homepage and on-boarding. Along with this, Andrianes has consulted to many of Australia’s most successful start-ups including Tyro, Space Ship, Pocketbook and Open Colleges.
Module 1: What is Growth? How to define and measure growth for your startup
Module 2: Acquisition and Referrals
Module 3: Activation
Module 4: Retaining Users
Module 5: Conclusion
This is a one day growth hacking workshop, limited to twelve participants. Andrianes delivers the course in person, weaving in real-life examples from Canva and others. Participants will have the opportunity to ask questions and develop a growth strategy for their business objective. This workshop is held in an awesome boardroom in the Sydney CBD and runs from 9am– 5pm with short breaks. Lunch and morning tea is provided.
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