Advanced Growth Strategy

Course overview:

Learn how to grow like Canva from Andre Pinantoan who is widely considered to be Australia’s top growth marketer. He developed and led growth marketing strategies to grow Canva to more than 10 million active, monthly users. Further, he has consulted to other high-flying successes such as Tyro and Spaceship. In this one-day, small-group growth marketing course, you will work with Andrianes to develop sustainable repeatable strategies to grow your business.

Course outcomes:

Learn how to leverage SEO and content marketing to grow quickly
Uncover the secrets to building high-performing on-boarding channel to activate your new customers.
Understand how to use customer reach and data to find your 'aha' moment and identify where and why customers drop off.
A plan to increase your customer retention metrics using CRM to segment user messages.
An understanding of the strategy behind customer referrals and develop tactics to increase the viral coefficient of your business.

This workshop is suitable for:

Entrepreneurs and lead marketers who are ready to develop a digital growth strategy for their business.
Investors, directors and advisors who want to learn how to better support companies think about and plan their digital growth strategies.

About the expert

Andrianes Pinantoan is currently VP Product and Growth at Airtasker. He was formerly Head of Growth at Canva. His strategies increased Canva’s activation rate by 50% and retention by 35%. Above all, his acquisition channel and referral programs drive millions of new customers to sign-up for Canva every month. While Andrianes primarily worked on strategy during his time with Canva, he was also directly responsible for the following growth teams: SEO, CRO, SEM, paid social, marketing automation, mobile growth, international growth, pricing and bundling and content strategy. He also led the following product teams: marketplace demand, analytics, Canva for work, Canva for teams, homepage and on-boarding. Along with this, Andrianes has consulted to many of Australia’s most successful start-ups including Tyro, Space Ship, Pocketbook and Open Colleges.

Mentorship curriculum

Module 1: What is Growth? How to define and measure growth for your startup

Learn how to discover your Growth Northstar
Learn the growth-related metrics and how to calculate them
Learn basic analytics and research methodology

Module 2: Acquisition and Referrals

Learn the different channels to acquire users
SEM
Engineered virality
Conversion optimization
SEO, content strategy and social
Learn how to prioritize and test acquisition channels

Module 3: Activation

Learn how the framework to think about customer success
Learn how to identify friction points in your on-boarding
Learn how to onboard new users effectively

Module 4: Retaining Users

Learn how to think about your user journey
Learn how to use notifications - push, emails and in-app - to drive retention
Learn how to iterate on your product to drive retention

Module 5: Conclusion

How to structure your company so that every team member is focused on growth

Mentorship logistics

This is a one day growth hacking workshop, limited to twelve participants. Andrianes delivers the course in person, weaving in real-life examples from Canva and others. Participants will have the opportunity to ask questions and develop a growth strategy for their business objective. This workshop is held in an awesome boardroom in the Sydney CBD and runs from 9am– 5pm with short breaks. Lunch and morning tea is provided.