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Growth marketing strategy for new products

Anna Cheng | VP Growth Spaceship

Anna Cheng

VP Growth Spaceship

This 3 hour growth marketing intensive is essential for marketers who want to understand growth techniques used by Australia’s fastest growing companies and entrepreneurs looking to develop a growth plan for their business. This workshop is led by Anna Cheng and Adam Heji. Anna lead growth at the upstart superannuation fund Spaceship, where she developed a viral waitlist of 40,000 people before the company launched and achieved $100M in funds under management in the first 4 months. Adam Hejl is Head of Growth at Simply Wallstreet, the fast-growing share market investment disrupter.

Workshop outcomes:

Understand the principles of growth marketing and PIRATE metrics to launch and measure the adoption of new products.
Learn the 19 different channels for acquisition including PR, viral marketing, SEO, SEM, content marketing, PR, viral and more.
Learn how to pick which channels are most suitable for your product and which channels are best suited to different types of business.
Understand the PIE framework to evaluate how to prioritise and measure growth experiments
Develop a marketing and growth plan for your new product or business. Establish a framework to continue to evolve your growth strategy.