Growth marketing strategy for new products
This 3 hour growth marketing intensive is essential for marketers who want to understand growth techniques used by Australia’s fastest growing companies and entrepreneurs looking to develop a growth plan for their business. This workshop is led by Anna Cheng and Adam Heji. Anna lead growth at the upstart superannuation fund Spaceship, where she developed a viral waitlist of 40,000 people before the company launched and achieved $100M in funds under management in the first 4 months. Adam Hejl is Head of Growth at Simply Wallstreet, the fast-growing share market investment disrupter.
Workshop outcomes:
- Understand the principles of growth marketing and PIRATE metrics to launch and measure the adoption of new products.
- Learn the 19 different channels for acquisition including PR, viral marketing, SEO, SEM, content marketing, PR, viral and more.
- Learn how to pick which channels are most suitable for your product and which channels are best suited to different types of business.
- Understand the PIE framework to evaluate how to prioritise and measure growth experiments
Develop a marketing and growth plan for your new product or business. Establish a framework to continue to evolve your growth strategy.
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