Growth Hacking

Jared Codling | Growth Hacker
Workshop dates

28 February, SYD

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$541

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This expert is available for private and team coaching and in-company presentations.

Course overview:

Learn growth hacking techniques used by companies like AirBNB and Pinterest in the early stages to grow really fast on ultra low budgets. You’ll learn the completely legal ‘grey hat’ tactics that include exploiting loopholes in platforms to enable your business target and reach large audiences whilst giving you an unfair advantage over your competition. Jared Coding is one of Australia’s best-known growth hackers and is a mentor to Slingshot, Australia’s largest startup accelerator. This workshop is limited to 12 participants to enable Jared to spend time identifying low-hanging wins for each business. You’ll learn techniques that are being used now by growth hackers around the world and develop the ability to spot opportunities to outpace your competitors and see rapid returns on your marketing investments.

You will develop:

  • Learn unorthodox strategies to leverage platforms including Facebook and LinkedIn to target customers, get leads and build your community.
  • Leverage messenger bots to rapidly increase your audience.
  • Learn strategies to collect data including large numbers of targeted email addresses and get the contact details of hard to contact people.
  • Create emails that get delivered, opened and elicit a response.
  • Understand how to make the most out of your content and PR. Learn to get to the top of Medium, increase the reach of your content and ’hack’ PR to ensure media stories about your business are picked up by publications such as Techcrunch.
  • Learn to leverage other people’s content to grow your audience.
  • Develop a strategy to get lots of positive reviews and boost your ranking on Google, iTunes or Yelp.

This workshop is suitable for:

  • Founders and their teams who want to grow their startup rapidly at low cost.
  • Business owners and marketers who want to apply growth hacking techniques to attract customers.
  • Marketing and social media managers who want to learn how successful startups leverage digital channels so effectively.

Workshop curriculum

Module 1: Fast-track growth hacks

  • Learn about messenger bots and the future of marketing to sales transitions
  • Learn how to hack your way to the top of Medium.com
  • Discover the methodology for discovering ‘quick wins’

Module 2: Split testing your way to success

  • Learn why we need to split test
  • Understand what you can split test in your business
  • Learn a scientific yet simple approach to split testing
  • Develop a split-testing action plan for your business

Module 3: Data Enrichment

  • Learn tactics for getting (almost) anyone in the world’s data
  • Understand the potential uses for having good data
  • Develop a strategy to collect and used advanced data strategies in your business

Module 4: Rapid-Fire Growth Hacks

  • Ethically steal competitors customers via Facebook Groups
  • Get a huge volume of 5-star reviews for your business on all platforms
  • Grow your facebook audience with other people’s content
  • Extra hacks (if we can fit them in!)

Workshop logistics

This workshop is one day and is limited to twelve participants, enabling us to focus on your business. Jared delivers the course in person, weaving in real-life examples from his time growing 7 and 8 figure companies. Participants will have the opportunity to ask questions particular to their business objective by email in the week leading up to the workshop and Jared will personalize the content and exercises to address everyone’s goals. Throughout the workshop, interactivity will occur to ensure you walk away with actionable steps directly applicable to your business.

Zambesi experts are available for in-house training and one-on-one coaching.

Do you have a question about this course?
Email us and we'll be back to you as soon as possible.

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