Email is still the killer app. Used correctly, email should have the highest ROI of any marketing channel. Karina May is one of Australia’s leading email automation consultants and April Murphy leads email campaigns at Showpo - an eCommerce business whose $100M + annual revenue is largely driven by email campaigns.
This 4-hour email marketing course, with both Karina and April, is designed for marketers and business builders. You’ll learn how the best technology companies use email to supercharge their growth. You’ll walk away having developed a strategy to build your database, you’ll know how to segment and automate your campaigns, gain a tonne of tips for improving deliverability and conversion, understand how to create content to engage your audience and be armed with a strategy to turn email into one of your biggest earners.
Karina May is an email marketing automation specialist. She has a decade of experience helping businesses implement powerful automated email campaigns that drive sales. Karina has developed and implemented email marketing strategies for Showpo, Pet Circle, Coco Republic and Service Seeking. She’s a big believer that email is an underutilised channel and when done well boasts the highest ROI. Karina knows when to push the boundaries (to keep an edge on competitors) and when to tow the line and is ready to bring this knowledge to your business. Karina is often interviewed as an email strategist on various podcasts and conferences.
April Murphy is regarded as a leader of the next generation of email marketers. She developed the email marketing function at a holiday marketplace in London and has spent the past two years leading email strategy at Showpo. April has a deep understanding of how young audiences engage with email and social. She is passionate about harnessing the power of CRM to understand customers purchasing patterns at a granular level, target customers at the right time, and use automated funnels to increase conversion and revenue.
This is a 4 hour workshop limited to twenty participants, enabling Karina and April to focus on your business. Participants will have the opportunity to ask questions specific to their business objectives by email in the week leading up to the workshop and Karina and April will personalize the content and exercises to address everyone’s goals. At the end of the course you will walk away with a clear plan that you will be able to implement. This workshop is held in an awesome boardroom in the Sydney CBD and runs from 9am –1pm with short breaks. Morning tea is provided.
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