Brilliant Digital Marketing with CMO Showpo

Course overview:

Learn digital marketing techniques to grow your business fast at low cost. This condensed workshop is an opportunity to develop your digital marketing strategy with one of Australia’s most successful marketers. Leave knowing how to leverage all the available channels and a with plan you can implement immediately.

Course outcomes:

An understanding of different social channels, which are right for your business and learn techniques to measure the impact of social campaigns
An understanding of how to create a measurement framework to optimise the success of all your digital marketing activities.
The ability to setup a data marketing strategy which can capture and utilise customer data to create more meaningful customer experiences, and to utilise that data to create ongoing leads & sales at a low cost.
How to nurture your customers in an integrated way across a range of digital channels
How to develop a compelling user experience
The ability to use marketing techniques such as SEO, SEM, display, and remarketing to attract new customers.
A deep understanding of who your customers are and how to optimise your online experience to increase your conversion and response rates
How to use videos, blogs and social content to acquire and retain customers

This workshop is suitable for:

Business owners and entrepreneurs who want to expand their business quickly at low cost.
Marketers or managers who want to learn how the most successful start-ups leverage digital channels so effectively.

About the expert:

Mark Baartse is Chief Marketing Officer at fashion eCommerce success Showpo. Mark has used a broad range of digital marketing strategies to help almost double Showpo’s sales in 12 months. The company has over 3 million social followers and makes millions in revenue via each of search, Facebook, email, and more. In 2018 Showpo won “Online Retailer of the Year” amongst many other awards. Prior to Showpo, Mark worked for and consulted to a wide range of companies ranging from start-ups to large international corporates including Microsoft, Officeworks, Woolworths,Vodafone, Allianz, and many more.

Workshop curriculum

Module 1: Understand how to measure success

Learn the key measures in digital marketing
Learn how to set up and track these measures
Understand attribution and why data is often wrong

Module 2: Demand generation

Learn to define your brand message and communicate it consistently
Engaging customers via social – organic and paid
Content marketing
Display, video, and programmatic advertising

Module 3: Demand capture

Learn about paid (SEM) and organic (SEO) search marketing techniques
Discover the importance of creating a multi-level remarketing campaign
Affiliate marketing

Module 4: Conduct better demonstrations

Understand the business benefits of being customer focussed
Learn the importance of combining qualitative and quantitative data – and how to do it cheaply
Learn about how to increase your conversion rate using A/B testing and other techniques

Module 5: The role of data in marketing

Learn what marketing data is, and the difference between first, second, and third party data
Learn how to segment your data, how this is different from customer segmentation, and how to reconcile the two
Learn how to create customer journeys using data
Understand the different ways to execute marketing activities with data
Learn about the role of email, improving deliverability, and list capture

Workshop logistics

This is a one-day digital marketing workshop and is limited to twelve participants, enabling us to focus on your business. Mark delivers the course in person, weaving in real-life examples from his time at Showpo. Participants will have the opportunity to ask questions particular to their business objective by email in the week leading up to the workshop and Mark will personalize the content and exercises to address everyone’s goals. At the end of the workshop you will walk away with a clear plan that you will be able to implement immediately. This digital marketing course is held in Sydney, Melbourne and Brisbane and runs from 9 am– 5 pm with short breaks. Lunch and morning team is provided.