Advanced B2B Sales

Andy Farquharson | Co-founder of Winning by Design
Workshop dates
This expert is available for private and team coaching and in-company presentations.
Ramon Elzinga
Head of Sales, CultureAmp
Andy gave us the foundation to double our growth year over year. By helping us with training and blueprints that enable us to continue to learn and iterate as an organisation, they helped us fast track a program that would normally take a year
Simon Baume
Head of Growth, LegalVision
The small group meant we got a lot of 1-on-1 attention from the expert and from our peers. The coaching was really useful. Our expert, Andy, was lovely, learned and incredibly good at selling and teaching. I can only imagine what it's like to see him in a sales meeting!
James Keene
Sales Manager, EmploymentHero
Andy is a great facilitator. He is knowledgeable, likeable and genuine.
Alex James
I learnt new principles, frameworks and takeaway material for immediate use in my sales processes.

Course overview:

The world of selling has changed; customers have evolved and the best sales professionals are developing new tactics to win business. This condensed workshop will supercharge your sales and prospecting skills with Australia’s leading authority on B2B sales. This is full-contact B2B sales training that involves lots of role-playing and personal feedback. You’ll leave having developed a blueprint to increase conversions and shorten your sales process and a tool-kit to take back and train your team to build a predictable growth engine for your business.

You will develop:

  • Understand shifts in the market and learn the latest business development techniques to connect with modern customers.
  • Create customer centric prospecting sequences to generate more conversations with better targeted clients.
  • Develop strategies to warm-up leads and create reasons for prospects to want to want to connect with you.
  • Learn best-practice techniques to run a sales phone call and meeting. Develop a framework to start sales conversations with the end in mind, connect the wagon and shorten your sales cycle.
  • Develop a blueprint to scale your sales function and close customers with predictability, improve conversion rates and increase your average sales price.

This workshop is suitable for:

  • Sales managers and individual contributors who want to learn the new techniques and processes to lift their sales skills to the next level
  • Sales managers who want to learn sales training techniques to take back to increase the output of their teams
  • Business owners and entrepreneurs - anyone who is selling a product to small businesses, enterprise where a sales conversation is required.

Workshop curriculum

Module 1: Understand how the new world order of sales

  • How customers make buying decisions
  • The science of sales
  • How to communicate with your customers

Module 2: Build a prospecting plan

  • Building a customer focused prospecting sequence
  • Generating sales focused Ideal Customer Profiles (ICPs)
  • Make calls and handle customer objections
  • Implement the skills with full contact role plays

Module 3: Winning with better conversations

  • Uncover the blueprints that propel the best sales people through the process
  • Implement the skills with full contact role plays

Module 4: Conduct better demonstrations

  • Uncover the blueprints that propel the best sales people through the process
  • Implement the skills with full contact role plays

Workshop logistics

This workshop is one day and is limited to twelve participants, enabling us to focus on your business. Andy delivers the course in person, weaving in real-life examples from his experience building multiple B2B sales teams. Participants will have the opportunity to ask questions particular to their business objective by email in the week leading up to the workshop and Andy will personalize the content and exercises to address everyone’s goals. This is a full contact training session and involving lots of role-plays and personal feedback. This workshop is held in and awesome space in the CBD and runs from 9:00am– 5.00pm with short breaks. Lunch and morning tea is provided. 

Zambesi experts are available for in-house training and one-on-one coaching.

Do you have a question about this course?
Email us and we'll be back to you as soon as possible.

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