Monica Wulff

Cofounder, Startup Muster
Monica Wulff
This expert is available for in-house training, one-on-one coaching, keynote and talks, consulting and implementation support.

Monica Wulff is the Co-founder of Startup Muster, the largest survey of the Australian startup ecosystem.

Monica focuses on innovative and emerging technology, and the effects this has on traditional business structures and their associated cultures.  Spurred on by genuine curiosity and a desire to experience the world from different perspectives, Monica has worked across all areas of the industry including public service, private industry, tech-focused entrepreneurship and corporate governance.  

As a result, she has an in-depth understanding of the challenges faced by both new business and existing institutions when establishing and maintaining a relationship and what an be done by all stakeholders to achieve a mutually beneficial outcome.


In-house training

Monica runs an in-house workshop ‘How to work with startups’ for corporate employees looking to build startup engagement best practice within their organisation. The workshop is suitable for innovation managers seeking a refresher and their team members or employees looking to upskill themselves in preparation for working within the innovation arm of the business. The workshop uses real-world business cases. 


Coaching and consulting

Monica is available for coaching and consulting engagements ranging between 2 hours and two days and can cover areas such as;

  • How could your company work with startups
  • How to build a startup ecosystem


Keynote talks and topics

  • The state of the nation - the Australian startup community -Set to give an overarching understanding of what a startup is, who is running them, how they operate, the value they bring to the economy, how you can get involved.  After this talk you’ll have the knowledge to assess what working with a startup would look like for your business.
  • How do corporates work with startups - With the rise in Innovation Managers, corporate backed accelerator programs and startup related FOMO, mainstream businesses know they should be working with startups, but need to know how to do it effectively. This talk lays out the foundations, and explains the ‘why’, as well as the construct and mindset of a startup, and the five things your business needs to do before engaging with a startup.
  • The new old boys club -  Let’s talk networking in the 21st century. Less and less work is being finalised on the 18th hole of a golf course and increasingly people are whipping out their phones not their business cards at networking events. What’s causing this shift? As technology evolves, the pre-existing barrier to entry for community building and network curation are crumbling. The transition from peer-to-peer networking, to intergenerational value exchange can not only increase your network, but can make you more valuable to your existing community.

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