Mark Baartse

Mark Baartse is Chief Marketing Officer at fashion eCommerce success Showpo. Mark has used a broad range of marketing strategies to help almost double Showpo’s sales in 12 months, and now sells to over 100 countries. The company has over 2.6 million social followers and makes millions in revenue via each of search, Facebook, email, and more. 

In 2018 Mark was recognised as one of Australia’s top 50 CMO’s by CMO.com.au. Showpo won multiple awards in 2018, including Online Retailer of the Year, Best Site Optimisation and Design, Best Social Commerce Initiative, and Best International Conqueror. 

Prior to Showpo, Mark worked for and consulted to a wide range of companies ranging from start-ups to large international corporates including Microsoft, Officeworks, Woolworths, Vodafone, Allianz, and many more.

Public workshops

Mark delivers a one day digital marketing workshop focused on teaching a wide range of digital-centric marketing techniques to quickly grow your business at low cost. You will leave knowing how to leverage all the available channels and with a plan you can implement immediately.

In-house training

Mark has delivered his marketing workshop in house for a number of different companies including Macquarie Bank, Westfield, Bankwest, Random House Publishing, and Blake Learning.

The workshop can be delivered in a half day or full day format. 

Coaching and consulting

Mark is available for coaching and consulting engagements ranging between 2 hours and two days.

• Marketing plan: Working with you to develop a tailored marketing plan that meets your specific business objectives

• Team structure: Help plan out a scalable team/agency structure that helps you achieve your goals

• Brand development: In a world where “brand” has come to mean “marketing we can’t measure”, put together a data driven, measureable campaign that makes people choose your brand first.

• Data driven marketing: With all the talk of “data driven marketing”, understand what this really means and how to action this in your organisation

• Creating a data lead culture: How to setup the process, technology, and most importantly the mindset to being a culture where decisions are driven by data.

• Measuring marketing: With complex multiple touch points and cross device and cross channel journeys being the norm, understand how to really effectively measure your marketing activities

Keynote talks and topics

Mark is available for formal keynote presentations and informal lunch and learn sessions:

• Becoming a customer focused organisation: Being “customer centric” has become a meaningless cliche - the guiltiest parties in the banking royal commission have webpages declaring how customer focused they are. Understand what it means to be really customer focused.

• What does modern marketing look like? The old ways of marketing are dead, but the growth hacking culture takes an ultra short term of the world which doesn’t build a sustainable business. Is there a third way that makes a modern marketing machine?

• Creating a testing culture: How to create a culture where data trumps the HIPPOs (Highest Paid Person's Opinion).