Karina has a decade of experience helping businesses implement powerful automated email campaigns that drive sales. Karina has developed and implemented email marketing strategies for Showpo, Pet Circle, Coco Republic and Service Seeking. She’s a big believer that email is an underutilised channel and when done well boasts the highest ROI. Karina knows when to push the boundaries (to keep an edge on competitors) and when to tow the line and is ready to bring this knowledge to your business. Karina is often interviewed as an email strategist on various podcasts and conferences.
Karina runs a 4-hour email marketing workshop, limited to twenty participants. In this workshop, you will learn how the best technology companies use email to supercharge their growth. You’ll walk away having developed a strategy to build your database, know how to segment and automate your campaigns, gain a tonne of tips for improving deliverability and conversion, understand how to create content to engage your audience and be armed with a strategy to turn email into one of your biggest earners.
Karina can conduct a SWOT analysis to determine the biggest issues with your email marketing. She can advise the best content to send at the best time of day or help take your email marketing to the next level with email automation. Karina will identify quick-wins, as well as long-term opportunities and help up-skill your in-house technical and marketing teams to start executing. Areas covered include database growth and hygiene, segmentation, email templates and campaigns, A/B testing and deliverability.
Karina is proficient in most ESPs including Emarsys, Bronto, MailChimp, Hubspot, InfusionSoft, Marketo, AutoPilot, ActiveCampaign, Intercom, ConvertKit, and more. She can help with the set up of campaigns from basic onboarding to more advanced lifecycle campaigns. Karina also reviews and enhances existing campaigns to ensure they’re performing effectively.
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