Karina May

Email Marketing Specialist, Showpo, Coco Republic, Pet Circle
Email Automation, Database Growth
Karina May
This expert is available for in-house training, one-on-one coaching, keynote and talks, consulting and implementation support.

Karina May is an email automation specialist, who has a decade of experience developing and implementing powerful email marketing strategies for Showpo, Pet Circle, Coco Republic and Service Seeking. 

Karina is a big believer that email is an underutilised channel and when done well boasts the highest ROI. Karina knows when to push the boundaries (to keep an edge on competitors) and when to tow the line and is ready to bring this knowledge to your business. 

Karina has also spent over 7 years in digital copy-writing (and 5 years in publishing) so has an added value of curating and crafting unique, SEO friendly content. 

Karina is often interviewed as an email strategist on various podcasts and conferences.


Public workshops 

Karina runs a 4-hour email marketing workshop, limited to twenty participants. In this workshop, you will learn how the best technology companies use email to supercharge their growth. You’ll walk away having developed a strategy to build your database, know how to segment and automate your campaigns, gain a tonne of tips for improving deliverability and conversion, understand how to create content to engage your audience and be armed with a strategy to turn email into one of your biggest earners.


In-house training

Karina delivers her workshop in house and can work with you and your team to identify the biggest issues with your email marketing. She has worked across with both startups and corporates alike to help up skill in house technical and marketing teams.


Coaching and consulting

Karina is available for coaching and consulting engagements on a project basis, but is also able to provide monthly maintenance and support and serve as your company’s email marketing manager. She will work closely with you to develop an individualised email marketing program that is in line with your business objectives and cover areas such as;

  • Database growth and hygiene
  • Segmentation
  • Email templates and campaigns
  • A/B testing
  • Deliverability



Karina is proficient in most ESPs including Emarsys, Bronto, MailChimp, Hubspot, InfusionSoft, Marketo, AutoPilot, ActiveCampaign, Intercom, ConvertKit, and more. She can help with the set up of campaigns from basic onboarding to more advanced lifecycle campaigns. Karina also reviews and enhances existing campaigns to ensure they’re performing effectively.

4 Reviews
Mark Baartse, CMO, Showpo
I've worked with Karina to take our email and other direct channels to the next level. Karina is great at identifying opportunities and then executing them, taking full ownership from concept to finished product. She makes my life easier!

Juvita Janto, Marketing Director, Pet Circle
Karina worked with speed to build some of our customer communication journeys whilst quickly gained understanding of our business, our audience and worked through our internal process. She was also great in translating technical requirements with our product team. It's been invaluable getting her insights and expertise.

Jessica Ruisan, Art Director, Professional Beauty Solutions
Karina was incredibly knowledgeable in understanding the e-commerce process and informative in tailoring it to our needs. It was an extra bonus when I found out she's also a GENIUS copywriter. She just ‘got’ it straight away which is so refreshing as it's often hard to find people who actually know what they're doing.

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