Craig Davis is a Search Inside Yourself (SIY) Certified Teacher, a serial entrepreneur and Adjunct Professor at UTS Business School. He is one of the world’s most accomplished advertising and marketing experts having lived and worked around the world. Craig has created award-winning campaigns for Procter and Gamble, Coca Cola, Toyota, Sony, HSBC, Nestle, Ford, PayPal, Unilever, Shell, Johnson & Johnson, Diageo, Bank of China, Bayer, China Light and Power, Netease, NRMA, and many others. Craig has also led business and cultural transformations across international networks of 11,000 people. Twice.
He is Co-Founder of Sendle, a technology company taking on Australia Post in parcel delivery. Sendle has been recognised as one of Australia’s Top 10 Most Innovative Companies, two years running. While Craig has been named one of Australia’s Top 10 Marketers, two years in a row.
Craig has taught SIY across Australia, NZ and Asia to startups, investment banks, tech companies, media organisations, manufacturers, telcos, universities, hospitals, government, and small business entrepreneurs.
Craig delivers ‘Search Inside Yourself’ a 2-day leadership intensive that has been developed and tested at Google since 2007 and became world-famous as a life-changing program available exclusively to Google employees. ‘Search inside yourself’ is based on neuroscience, mindfulness and emotional intelligence training. You’ll boost personal performance with sustainable strategies and develop strength in brain regions associated with focus, working memory and executive function, learn a new, sensationally simple model for leadership, develop your ability to influence with practical leadership skills, discover your sources of success, satisfaction and happiness and build emotional resilience and stress management skills.
Search Inside Yourself is frequently delivered as an in-house development program for companies and teams from 20-100 people who are interested in highly interactive, evidence-based training to improve their performance, leadership and wellbeing. An added bonus for in-house participants is that the program helps to break down barriers like age, gender, race, skill set and seniority and enables your people to get to know one another as “fully human” and not merely as job titles.
Cool, calm and collected: How do you stay calm and thrive in demanding, high stress environments? The world is getting faster, more complex and challenging all at once. Learn how to embrace change, skillfully manage yourself and other people in the age of the acceleration of everything.
Boosting creativity: What are ideas and where do they come from? What makes some ideas better than others? Most of us will need to be more creative to stay relevant and be successful. That means learning to stimulate, nurture and protect your creativity.
Discover your purpose: Sometimes we get lost in translation. How do you discover your deep motivations and values so you can build alignment and develop a vision for your life?
Transformational leadership: how to unlock your full potential: How do the best leaders manage accelerating change, stay resilient and inspire growth? A inspiring 60-90 minute introduction to the mindfulness-based emotional intelligence training program designed and tested at Google and backed up by the latest neuroscience. This keynote has been delivered to investment banks, media companies, manufacturers, technology companies, small business entrepreneurs and start-up founders. It can be customised for your event.
How to build remarkable customer experiences: Customer experience is a business critical topic unpacked and explained in this entertaining and actional keynote address. Having worked with many of the world’s most famous companies and starting 11 of his own businesses, Craig understands the transformative power of purpose and how to build teams around them to create a brilliant experience for customers. Drawing on lessons from the ‘School of Hard Knocks’, Craig will explain the keys to customer centricity, reveal the “unfair share” you can gain by solving customer pain points and how Sendle has grown at 250% year on year and earned a NPS higher than Disney.
How to tackle business transformation: It’s not the big that eat the small, it’s the fast that eat the slow. Business transformation is often touted as the solution to big business problems but what are you transforming from, what do you want to transform into and most importantly, why? There is no business without customers and that transformation, whether driven by desire or necessity, has to be lead with a customer-first forcust. Want to increase your revenue or market share? Put your customers first. Need to improve customer satisfaction and tap into loyalty economics? Put your customers first. Have to cut costs? Even here, put your customers first. Learn what disruptors do to transform industries and how you can apply those principles to transform your business. As Cofounder of Sendle, Craig has been at the centre of innovation and disruption in action. He has bought choice and competition to the parcel delivery business dominated by Australia Post. He knows what it takes to shake up large organisations and the transformational power of an unblinking customer focus.
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