His strategies increased Canva’s activation rate by 50%, retention by 35% and his acquisition channel and referral programs drive millions of new customers to sign-up for Canva every month. While Andrianes primarily worked on strategy during his time with Canva, he was also directly responsible for the execution of the following growth teams; SEO, CRO,SEM/paid social, marketing automation, mobile growth, international growth, pricing and bundling and content strategy. And the following product teams; marketplace demand, analytics, Canva for work, Canva for teams, homepage and onboarding.
Along with all this, Andrianes has consulted to many of Australia’s most successful start-ups including Tyro, Space Ship, Pocketbook and Open Colleges.
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